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Meddle - Let Your Friends Swipe For You

 
 

In the highly saturated market of dating apps, one startup aims to differentiate itself. Meddle is a new, free dating app that allows singles seeking relationships to have trusted friends help find someone for them.

I worked on Meddle App Store preview pages to bring out their rebranding messages and attract more users to download.

Branding Keywords

Meddle rebranded itself as an engaging and fun app. Below is the new branding a visual designer worked on.

 
 
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Content First

Previously the App Store preview pages only had screenshots of the app pages listing out major features with no visual storytelling. I worked with the product team and brainstormed storytelling messages for the App Store pages.

The key messages we came up with are:

  • Let Your Friends Swipe For You

  • They’ll Find You Great People

  • It’s a Match

  • Enjoy Your Newfound Happiness

Branding Consistency

I used the new color palette and illustration characters in the App Store pages for branding consistency.

  • Bright gradient color

  • Use character as users to show app screens

  • Create new illustrations based on existing characters

 
 
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